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Choice: Overload vs Deprivation. Which is the most common consumer experience? The truth is, it depends on where in the world you are. According to large body of research published in 2020, having too many choices has become one of the most common problems plaguing consumers today. You’ve heard it all! TMI, maybe more than your brain can compute, or maybe NOT. Read on
A more recent study with over 7,000 participants from six countries, found that choice deprivation, not choice overload, is a more common consumer experience. In both less significant and more significant purchases. Are you confused? I am. But thanks to this study, conducted by behavioralscientist.org too much choice vs too little choice is not ubiquitous. It is not the same everywhere. It depends on where in the world you are and where in the world you come from that frames your experience and your thinking.
You need to make a choice about investing in property. And as you’re smart, educated, driven, curious, and intent on building wealth for your future, you’re able to find a way through the challenge and a path to success. OK, how? A property investment strategy that frames your decision-making. Know yourself, know your destination, and know the investment landscape. Tune in to what serves you well. Take control of your own path to wealth through a sound, aligned strategy that is measured, and manageable and gives you the flexibility to grow to success.
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